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Nothing is Cookie-Cutter’: How Senior Living Operators Create Perfect Tours - Senior Housing News

July 11, 2025

A great community tour isn’t about a script — it’s about storytelling, connection, and meeting families where they are. Our Sara Mitchell is featured in this Senior Housing News article that explores how senior living operators are ditching the cookie-cutter approach to create tours that truly resonate. Spoiler: personalization is everything.

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