A great community tour isn’t about a script — it’s about storytelling, connection, and meeting families where they are. Our Sara Mitchell is featured in this Senior Housing News article that explores how senior living operators are ditching the cookie-cutter approach to create tours that truly resonate. Spoiler: personalization is everything.
In this episode of *Tips from Trestle*, Aaron catches up with Sara Mitchell, co-founder and president of Solinity Marketing, to explore how food and hospitality can elevate senior living communities. Sara shares her unique journey from sports reporting to senior living marketing, emphasizing the power of storytelling in connecting with residents and families.
