The Client

The Mason Center for Healthcare Education is an educational center that offers certification and continuing education courses for healthcare professionals in East Tennessee. Focused on elevating workforce readiness and career advancement, the center needed a marketing partner to help strengthen its brand, launch key initiatives, and engage both students and the local healthcare community.

Discovery

In early 2024, The Mason Center partnered with Solinity Marketing to expand its visibility as a B2B and B2C organization and establish a strong presence across multiple channels. Our team identified opportunities to build a more cohesive marketing foundation, one that communicated the center’s mission, highlighted its impact, and attracted new students.

The Project

Solinity Marketing provided comprehensive marketing support to The Mason Center, developing and executing strategies that blended traditional and digital marketing methods. Our services included:

• A public relations campaign to broadly increase community awareness of the healthcare education center.
  
  
• Creative design and branded collateral to enhance the center’s professional image.
  
  
• Event production for milestone celebrations and community engagement.
  
  
• Photo and video production for storytelling and recruitment use.
  
  
• Developed, created, and launched the monthly thought leadership podcast: Certify It.
  
  

This integrated approach allowed The Mason Center to connect with audiences both in person and online while aligning every element with its educational mission.

The Goal

The Mason Center sought to elevate its visibility, engage the local healthcare community, and boost student enrollment through an authentic and mission-driven marketing approach. Solinity Marketing’s goal was to deliver cohesive messaging across all platforms: reinforcing the center’s reputation for excellence while establishing a lasting foundation for growth.

Our Solutions

Public Relations (PR) and Media Relations:

The press release strategy included an in-depth storytelling component and the center’s ribbon cutting and grand opening ceremony was a cornerstone of the PR strategy. When distributed to local media outlets, this press release highlighted the mission and vision of The Mason Center, and provided important event details to generate interest. Our promotional efforts helped to secure 50+ RSVPs from local, high-profile guests, dignitaries, supporters, and community partners.

Photo and Video Delivery:

An event content shoot for the ribbon cutting and grand opening ceremony consisted of our team capturing, editing, and packaging content. This included on-site photography and videography during the event, with photos and video being delivered post-event. Our team was able to capture key moments of the event that helped The Mason Center showcase its major milestone.

Event Production:

Event Coordination

On the day of the grand opening, Solinity Marketing took on the dual role of emceeing the event and orchestrating behind-the-scenes logistics, ensuring that important moments unfolded seamlessly.

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Agenda Management

Solinity Marketing created and executed a carefully curated agenda with flexibility to adapt to real-time changes, coordinated transitions between speeches, and ensured a smooth flow while maintaining audience engagement.

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Emceeing the Event

Provided dynamic, on-brand narration throughout the event, including speaker introductions, transitions, and acknowledgments. Highlighted client’s milestones, such as its state-of-the-art classrooms and educational mission, to keep the audience engaged and informed.

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Content Creation

Solinity Marketing captured high-quality photos and videos during the event, focusing on candid interactions, speeches, and symbolic moments, like the ribbon cutting. Group photos of VIPs and leadership were organized to commemorate the day and provide assets for future marketing use.

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Gifts and Collateral:

Our team took a thoughtful approach to gift and collateral ideation, selection, and design, curating options that aligned with The Mason Center’s branding and audience. We oversaw the design and production of these items, ensuring each was custom-branded to create a premium, memorable experience. On the day of the event, gifts were distributed strategically to attendees, enhancing appreciation and reinforcing the center’s commitment to excellence.

Social Media Management:

Our team developed a content strategy and manages The Mason Center’s social media platforms, creating posts that highlight student achievements, staff insights, upcoming courses, and podcast episodes. Regular engagement with followers strengthened community connections, amplified marketing campaigns, and reinforced our client’s brand personality online.

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Lead Generation

To support long-term growth and streamline enrollment efforts, Solinity Marketing implemented a comprehensive CRM organization and lead generation strategy for The Mason Center. Our team implemented a CRM setup and workflows to ensure every inquiry, enrollment, and partner lead was tracked efficiently. New lead sources, from website forms to event sign-ups to social media campaigns, were integrated into the CRM for real-time visibility. We also developed targeted lead-generation initiatives designed to fill courses and accelerate student conversions.

Website Optimization:

To improve visibility, usability, and conversions, Solinity Marketing enhanced The Mason Center’s website through a strategic optimization initiative. Our team conducted a full website audit, evaluating content structure, navigation, and user pathways, to identify opportunities to strengthen the site’s performance and better support prospective students.

Email Marketing:

Ongoing, outbound email marketing is one component of the marketing strategy that our team manages with personalized and customized designs that target leads in the CRM. Leads, whether students or potential community partners, receive course updates, insights, podcast episode release announcements, and more.

Podcast Production:

Solinity Marketing conceptualized, produced, and launched Certify It, The Mason Center’s official podcast. The thought leadership podcast was designed to share student experiences, staff insights, and industry perspectives, extending the center’s mission beyond the classroom. Our team managed branding, recording, editing, and distribution: creating a professional, story-driven platform that continues to attract listeners and potential students.

Results

The Mason Center for Healthcare Education achieved measurable growth through its partnership with Solinity Marketing. The combined impact of PR, social media management, email marketing, podcasting, events, and creative storytelling expanded brand awareness, increased community partnerships, and contributed directly to student enrollment. Local media coverage, professional photo and video assets, social media engagement, and the Certify It podcast established a consistent, credible brand voice that continues to reach new audiences.

Through strategic collaboration and a shared commitment to excellence, Solinity Marketing helped The Mason Center for Healthcare Education build the foundation for long-term success in healthcare education marketing.

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